So in the follow-up of their highly succesfull OS (Win7 did pass with flying colours no matter which OS you’re coming from – at least according to the sales record), Microsoft decided to throw in a mobile OS as well. Updating their fairly infamous (in a negative way) WinMobile6 series (6.5 and 6.1 seems to be the most common used on smartphones) one version higher.

But with all the hype of iPhone, Android, and their manufacturer adopters, can Microsoft really (yet again) land a big, warm, and fluffy surprise?

Apparently, it looks like it can. Endgadget Article

The link above entails a few pictures and a very impressive video on a sample smartphone running WinMo7. But the biggest news is? WinPhone Marketplace. If you have an iPhone, think of this as iTunes. Yes, that’s right. This is where future WinMo7 users will be downloading user-developed applications, games, musics, and whatnots.

Only time will tell how succesful the Marketplace can be, but trust me, it will be the make-it-or-break-it point for WinMo7. Afterall, such is the case for the iPhone.

Oh yes, that is a Netflix application.

Update March 16th, 2010:

Of course, who am I kidding? After reading a little more into another WinMo7 article focused on its Enterprise functionalities, it’s obvious even the latest incarnation of Windows Mobile can’t compete to the professional requirements of an enterprise – leaving that (rather large) consumer market wedge (still) dominated by the Blackberry family.

Of course, that being said, there are still people who uses Blackberries yet never touch the email nor BBM functions…